Goan companies opening up to the idea of listing themselves
- August 6, 2019
- News & Media
MAC HOTELS LIMITED ON EXPANSION SPREE
Goa based Mac Hotels Ltd., a public listed company plans ambitious expansion. It presently owns 52 rooms and has added another 26 rooms from 1st October 2018 and will add another 160 rooms effective from 1st January 2019, taking the total number of rooms to 238. The full impact of revenues and profits will be partly reflected in FY 19 and fully in FY 20. The company has planned to increase its inventory of rooms to 500 going forward.
Mac Hotels will now enter a new orbit and will focus on scale with speed and will adopt the managed and franchised hotel model which is an asset light model and which ensures a high return on shareholders funds.
Mac Hotels Limited located in Goa, a business operated by the Cotta Family for the last 25 years with properties at Miramar and Calangute operating under the well established brand names -Resort Village Royale Hotel Miramar Hotel Park Avenue and also runs a franchised store under the brand name The Chocolate Room
Recently the company created history in the state of Goa as the first company to get listed on the SME platform. The company issued 8, 10,000 shares of Rs 10 each at a price of Rs 24 per share on 19th September 2018 and despite negative sentiments the issue was oversubscribed 1.52 times. The stock was listed on 4th October 2018 the day the markets witnessed a steep fall but the stock closed the day at the upper end of the circuit. Over the last several days the stock has been hitting the upper end of the circuit and currently trades at Rs 57 a return of around 140% in less than a months time.
The company plans to leverage this immense potential for growth to increase scale, strengthen business, deepening guest experience, adding power to its brands in order to gain pricing power, Initiating marketing initiatives aimed at driving demand growth, a continuous efforts to drive cost efficiencies, ensuring a strong balance sheet and maximizing shareholder value.
Bright outlook of Hospitality & Tourism Industry
The global hotel industry comprises of 16.4 million rooms. The largest hotel chain in the world is Marriot with 30 brands, 5700 properties, and 1.1 million rooms in 122 countries. 1 out of every 15 rooms around the globe belong to Marriot
Marriot like other hotel chains own very few individual hotels. Instead they manage or franchise their brands to hundreds of individual owners often real estate development companies. Marriott has thrived as an asset light company, owning only a handful of hotels. The market cap of Marriot International Inc is around $ 42 billion. – Rs 3, 00,000 crore.
India is growing at a tremendous pace and is expected to emerge as an Rs 6 trillion economy over the next ten years. The travel and tourism industry in India is one of the biggest contributors to India and GDP and hence is critical in supporting India growth story. . In 2017 the industrys share was 3.7% and is expected to increase by 7.6% in 2018-19.The India tourism and hospitality industry is one of the key drivers of growth among the service sector in India. Tourism in India has significant potential considering the rich cultural and historical heritage.
The tourism & hospitality sector are among the top 10 sectors in India to attract the highest Foreign Direct Investment. During the period April 2000 – December 2017.the total tourism sector attracted around US $ 10.90 billion of FDI according to the data released by the Department of Industrial Policy and Promotion (DIPP). Indias travel and tourism industry has huge growth potential. The tourism industry is also looking forward to the introduction of E – Visa scheme which is expected to double the tourist flow into India. India travel & tourism industry has the potential to expand by 2.5% on the back of higher budgetary allocations. Also the global travel and tourism industry posted a strong showing in the financial year FY 17 growing at 4.6% with particularly good performance in Asia. This has had a positive ripple effect on the hospitality sector in India where earlier it had been struggling with declining room occupancy and pricing. However the fiscal saw a demand growth of 5% continuously to outpace supply growth at 3.2% primarily due to rising purchasing power of domestic travelers, an increase in commercial development and foreign tourist arrivals, a growing airline industry and government led initiatives aimed at stimulating the sector. These include branding and marketing outreach and allowing 100% FDI in the hotel and tourism sector through the automatic route.